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About Jeff

Jeff Jochum knows how to create, market and sell stuff, especially personal, creative services associated with web, software and professional photo-imaging industries.

He has over 20 years of consistent success as an innovative entrepreneur, founding and selling 3 companies of his own, as well as serving as svp/chief marketing officer (strategy, business development and community creation) at Pictage, DeviantART.com & SmugMug.

As a business coach, he confesses a soft spot for empowering artist-owned small businesses by helping them define goal-based strategies, create YOUnique positioning and learn how to effectively price and sell their services to clients.

Jeff has created and taught many strategic business workshops, including Be eXtraordinary or Be Forgotten, Igniting PhotoFusion and the Photographer Biz Clarity series. He is the author of "Socratic Selling - the Science Behind the Art of Soft-selling" and is currently working on two more business strategy books, "Becoming YOUnique" and "Buying YOU".

As an adviser, Jeff has been involved in a number of recent successes, including Me Ra Koh Media, ShowIt/PASS, ShootDotEdit, and Kudize.net, as well as helping scores of other artists' businesses grow and succeed, including Mike Colon, Bob & Dawn Davis, ShootQ, and Mike Larson.

Delivering Happily-Ever-After to Creative Service Entrepreneurs